As bloggers, we are constantly adding new posts to our sites to ensure we are creating new and fresh content. But in spending all your time and efforts on your posts, are you paying much attention to your blog pages?
Blog pages can be considered important items that you must have.
Every good blog has them.
These pages are those that can be found on almost every site and are those that can be found from anywhere within the site.
Quite often these important blog pages are written and left, but there is no harm in updating them once in a while just to ensure that you are keeping everything up to date on your site.
So what do I mean by important blog pages? Let’s consider them in turn.
1. An About Me Page
The About Me page of your blog is exactly what it says. It’s all about you!
This page is your chance to connect with your readers and share your individual story.
This can be as personal as you want it to be, so share enough to help paint a picture of yourself, but try and avoid telling your whole life story.
Your about page could contain the following;
- A history of how and why you started blogging
- Your expertise about the niche you are blogging in
- What can be expected from your blog
- What you enjoy about blogging
- What you hope your readers will be able to gain from your site
At the end of the day, you want to ensure that you are ‘connecting with your readers, and to do that you need to share something of yourself.
Make sure you have your social media profiles easily visible on this page, so people can follow you.
It is also wise to have your opt-in form easily at hand too.
2. Contact Me Page
It still comes as quite a surprise as to how many bloggers do not have a way of being contacted, other than leaving a comment visible to all.
Professional bloggers will always be able to be reached so that people can ask questions that they don’t necessarily feel comfortable leaving on your site.
The contact me page doesn’t have to display your personal home address, but rather has an email or a contact form where people can easily get in touch.
Quite often bloggers fail to include one, not necessarily because they don’t want to, but purely because it hasn’t really crossed their mind to do so.
- Demonstrating that you are professional to others
- Keeps you in line with advertisers terms of service
- Helps readers to understand what will happen to the information they share with you
- Keeps you honest!
If your blog earns an income from links or paid advertising, it is wise to state that this is being undertaken.
You need to be open with your readers that if you are recommending a service, there is a good chance that you could be earning a commission from their clicks or purchases.
Disclaimer and policy blog pages are often forgotten but are essential if you want your blog to look professional.
You may want to have a page that includes links to specific resources. This could be a link party that you undertake or a list of specific resources that you deem to be useful for your particular niche.
6. Write for us
You may not be a blogger that wants to have guest posts on your site, but if you do, then it is important to have a ‘write for us’ page.
The last thing you want is to be inundated with bloggers offering posts that have absolutely no relevance or interest to you.
A write for us page will allow you to clearly set the guidelines for what you are looking for. You can clearly state what you will accept in terms of post length and topic, which will help cut out a lot of time wasters.
7. Sales Page
Is your blog based around a specific product that you are trying to sell?
If so, it is wise to have a specific sales page for that product and to have it clearly visible. You won’t gain anything from hiding your product, so have the page in a prominent location that will encourage readers to click on it.
If you have something worthwhile to sell, then let your readers know about it. A specific sales page is a great way of showing your readers exactly what is on offer to them.
8. Hire Me
Do you have services that are available for hire?
(Image courtesy of Stuart Miles / FreeDigitalPhotos.net)
This page certainly won’t be for every blogger. You may however have services for SEO consulting, ghostwriting, website design, or hosting. If this is the case, it is wise to have this clearly visible on your site.
Whilst you could include these details in your ‘About Me page, having the services clearly visible will lead to much higher conversion.
Now it’s your turn!
What blog pages are you currently using?
Do you have any important pages that are not listed here?
Please share your thoughts with us below.