It is important to know how to promote your blog using an email subscription. Anyone who is serious about wanting to build a business can utilize blog tools to help their business grow. A blog allows for continual updates providing customers with new and relevant information.
A blog helps to build a brand, provide opportunities and develop multiple streams of income. I’m sure you have heard it time and time again, that in order to build your blog and gain an online income from it, you must have an email list!
Why Promote Your Blog With An Email List?
Regardless of where you are in your blogging journey, it is a good idea to start to build your list and capture the leads that are visiting your site. Your list can be very powerful as an income source and a way for you to build and promote your blog.
After all the work you have undertaken to get people to your site, you now want to find a way to keep them coming back! Engaging with your readers is a great way to keep their interest and a way of doing this is through email subscriptions to your blog.
Derek Halpern from Social Triggers explains the importance of having an email list and why this should be the main priority to promote your blog. If you are not convinced, then check out his video below:
How Should I Present My Email Subscription?
In order to capture people’s attention, you need to ensure that your site is clutter-free. If there are too many things for readers to click on, the chances are they will leave your site without clicking on anything. This is a huge missed opportunity.
Each and every page on your blog should give people the opportunity to subscribe. Ideally, you should have your subscription box at the top of your site where it is easily recognizable. It should also be visible from each of your posts.
You may also wish to include it on your about page.
You may want to offer a subscription whereby readers can obtain updates from you.
They can certainly do this via your social media profiles, but a fantastic way of keeping them updated is by having them subscribe to a list. You never know when you might be turning one of these visitors into a customer!!
Advantages To Promote Your Blog
There are many advantages of using an email subscription to promote your blog.
Engagement: When readers click your subscription box, they are actively engaging with you. Once your readers ’click’ on your site, the search engines understand this as having sent appropriate traffic your way. They will respond by sending more.
In a way, your readers are promoting your blog to the search engines. That’s pretty cool right!
Relationship Building: Having a list enables you to build relationships with your readers which is more difficult through individual posts. Readers will subscribe because they like what they see. No one wants their email box’s cluttered with useless information, so if they have subscribed, then those readers want to hear from you!
Readers are also more likely to send private messages to ask questions that they don’t feel are appropriate to place as comments on your site.
This all contributes to building a relationship with your readers and providing a one on one service.
It’s Purposeful: Subscribers are more likely to promote your blog by sharing your content and engaging with something if you ask them to. All of this leads to increased traffic and potentially increased revenue too.
If you send an email asking your readers to “like” or tweet a particular post, then chances are they will take a look and undertake your request. Readers will subscribe because they have found your content to be interesting. They are also more likely to share content that they find interesting!
You may have different methods for obtaining subscribers by offering different products. Regularly review these to ascertain which is working well for you to enable you to boost your engagement.
There are many services that offer tools to assist with building your email list, including both free and paid services. If you are new to blogging and not yet making an income (or a low income) you may not wish to spend money in order to build your list. Learn how to blog provides an email marketing service that is free of charge, which also includes an easy-to-use autoresponder.
Are you building an email list to help promote your blog? Please share how your email list has been helping you promote your blog.