Google AdWords is the most widely used pay-per-click (PPC) platform and many businesses use it to reach their target audience. While it does require more of an initial investment than many other marketing strategies, its effectiveness and ability to quickly get conversions to make it highly advantageous to many businesses. Let’s now discuss how AdWords works, how you can use it to market your business, and some general tips to get the most out of it.
The Basics In a nutshell, AdWords is an ad platform created by Google that allows you to create ads for your business that appear in Google search results and on other websites. To get started, you must first create an account and set up a campaign for your business. You will then create ads to showcase the products or services that your business offers. In most cases, these will be text-based, but there is also the option of creating banner ads that contain images as well. From there, you will choose the keywords that you want to bid on. These can be either short-tail or long-tail keywords that are relevant to what you are selling. For instance, if you are selling an instructional golf eBook, you might use keywords like “improve golf game,” “golf tips,” etc.
Budget Each keyword will cost a different amount of money depending on the level of competition and what industry it relates to. In most cases, this will range anywhere between five cents to five dollars per click. Every time someone clicks on your ad, you will be charged a certain amount of money. This takes us to your campaign budget. Since AdWords is highly customizable, you can choose how much you want to spend on your daily budget. Some people like to start off small and stick to the minimum which is $10 while others may end up spending thousands per day. It really just depends on the results you are looking for and how much you’re willing to spend.
How AdWords Helps Your Marketing Efforts Once you get familiar with this platform and understand the fundamentals, it can help your business dramatically. This is mainly because of the short period of time that you can often see increased sales numbers. Unlike other marketing techniques that may take months or even years to see results, and AdWords PPC campaign can help you get sales almost immediately. This is because paying for your clicks allows you to get positioned highly on search engines and on websites that are relevant to your industry. Consequently, your sales revenue should exceed your investments and you can earn a solid profit.
Tips There are a few ways to get the most out of your investment. First of all, it’s important to choose keywords that are highly relevant and specific. For example, long-tail keywords tend to work better than short-tail ones that are broad. This is because the odds are better that people who click on your ads will have a genuine interest in buying. It’s also smart to use negative keywords. These are just like normal keywords except they are designed to prevent unqualified people from clicking on your ads. Using them should help you save money while ensuring quality traffic. In addition, it’s critical that you monitor your campaign and analyze your results. After you acquire some data, you should know what’s working and what needs to be tweaked.