We have all received the mass-produced emails from companies trying to get us to use their products, and half the time we end up deleting them after reading the first sentence. Getting potential clients to read your marketing emails can be difficult. Here are some email marketing tips to help you reach your target audience.
If you have a website, you need to promote it in order to get visitors. While organic traffic is great, the more people that you can tell about your business, the better. For every visitor your website receives, there are thousands more out there that don’t even know it exists – you need to draw their attention and encourage them to take a look – which is where this form of marketing comes in.
To make sure that they see the emphasis on certain keywords make sure that these are easily readable. If you’ve got a promotion for 50% off, make sure that it’s seen. Use color, bold and larger font sizes to catch the eye.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads are often included in your emails and they only allow you to send to a very limited number of subscribers. Professional services, however, boast much higher deliverability rates as they have existing relationships with email service providers that enable most of their emails to be delivered.
Push and Pull Email Marketing Strategies When people buy from your website, you can encourage them to sign up for regular updates, which are delivered in the form of an email newsletter. You can tell your clients about new products or services, industry news, events, or anything you think they will find useful or interesting. This shows your customers that you care and will help to establish a better relationship with them. This is push marketing.
By personalizing the email you make your client feel special and not just a number. Any client will tell you that they go back to the places that treat them as individuals rather than just a statistic.
Calendar If you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is a good idea. You can either create a simple calendar using Notepad or if you are more traditional, use an offline calendar or a notebook. Doing this helps you keep your email campaigns organized so you don’t lose track of when and what you should be mailing out.