How to Repurpose Old Content for More Traffic


As a content creator, you know how valuable your blog posts, articles, and other forms of content are. However, over time, some of your older content may get buried and not receive as much traffic as it once did. The good news is that you can repurpose your old content to give it new life and attract more traffic. In this article, we will explore some effective strategies to repurpose your old content and drive more traffic to your website.

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1. Update and Refresh

One of the simplest ways to repurpose old content is to update and refresh it. Review your older posts and articles and identify any outdated information or statistics. Update them with the latest data to make your content more relevant and valuable to your audience. Additionally, consider adding new examples, case studies, or insights to make the content more engaging and informative.

2. Create Infographics

Infographics are a popular and visually appealing way to present information. Take key points or data from your old content and transform them into eye-catching infographics. Use tools like Canva or Piktochart to create professional-looking infographics that are easy to share on social media platforms. Infographics not only attract attention but also have the potential to go viral, driving more traffic to your website.

3. Convert into Videos

Video content has become increasingly popular, and repurposing your old content into videos can help you reach a wider audience. Choose your best-performing blog posts or articles and turn them into video scripts. You can create animated explainer videos, tutorials, or even record yourself discussing the key points of your content. Upload these videos to platforms like YouTube and Vimeo, and don’t forget to include a link to the original article in the video description to drive traffic back to your website.

4. Transform into Podcast Episodes

If you have written content that can be easily converted into audio format, consider repurposing it into podcast episodes. Many people prefer listening to podcasts while commuting or doing other activities. Take your old blog posts or articles and adapt them into a podcast script. Record yourself or invite guests to discuss the topics covered in your content. Upload these episodes to podcast platforms like Apple Podcasts or Spotify, and include links to the original articles in the episode description to direct traffic to your website.

5. Create a Slide Deck

Another effective way to repurpose your old content is by creating slide decks. Choose the most valuable and informative sections from your blog posts or articles and transform them into visually appealing slides. Use platforms like PowerPoint or Google Slides to create your deck. You can then share these slide decks on platforms like SlideShare or LinkedIn, driving traffic back to your website. Additionally, you can embed the slide deck into a new blog post, providing a fresh perspective on the topic and encouraging readers to explore your older content.

6. Rewrite for Different Platforms

Take your old content and rewrite it in a format suitable for different platforms. For example, if you have a long-form blog post, consider breaking it down into a series of shorter posts for social media. Craft catchy headlines, include relevant hashtags, and provide a link to the original article to encourage readers to visit your website. You can also repurpose your content for guest blog posts, industry forums, or even email newsletters to reach new audiences and drive traffic to your website.


Repurposing your old content is an effective strategy to increase traffic to your website. By updating, creating infographics, converting into videos or podcasts, creating slide decks, and rewriting for different platforms, you can breathe new life into your older content and attract a wider audience. Experiment with these strategies and find the ones that work best for you. Remember, repurposing your content not only helps drive more traffic but also allows you to showcase your expertise and reinforce your brand’s message.


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